+12,500 Followers and Dozens of Closed Clients From Founder Content

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Growletter is a marketing partner for media, education, and creator-led companies. Their Founder, Matt McGarry, wanted to build an entirely inbound client acquisition engine through his personal LinkedIn presence. He previously worked at The Hustle (acquired by HubSpot for tens of millions). Here's how Hat Tip helped scale his founder-led content strategy.

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Hat Tip's Results

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100+ agency clients acquired over 2+ years
Growth from ~500 to 13,000+ LinkedIn followers
LinkedIn impressions over [time period]
Founder spends 15-30 minutes/week on content
100% inbound client acquisition model

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When Matt Needed Content Help

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Matt came to Hat Tip in February 2023 with a clear vision but limited social media skills. As he put it: "I would say I'm pretty low skill on social."

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Despite running a successful media company, Matt's LinkedIn presence was minimal - sitting between 500-1,000 followers with little content strategy. He was seeing other founders in his space drive real business through social media and wanted to tap into that opportunity.

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Matt knew he needed help building a systematic approach to founder-led content that could generate consistent inbound leads for Growletter's agency, consulting, and course offerings.

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Content Workflow That Actually Works

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We immediately got to work developing a content engine tailored to Matt's existing strengths. Since Growletter already produced high-quality newsletters and podcasts, we built a system to repurpose this content into LinkedIn posts.

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Our bi-weekly content interviews with Matt allowed us to extract fresh insights and perspectives that we could turn into 5-6 LinkedIn posts per week. We transcribed these calls to ensure every post reflected Matt's actual thoughts and expertise.

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The workflow was designed for efficiency: Matt would review a full week's worth of content in just 15-30 minutes, provide feedback, and we'd implement revisions. Most posts required zero feedback - they were ready to publish as-is.

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Capturing Matt's Voice Perfectly

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One of Matt's biggest concerns was whether we could accurately represent his expertise. As someone who writes detailed, data-driven content about media and creator businesses, accuracy was crucial.

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Matt later reflected: "You were very good about getting those numbers right and that data right... very rarely did I have to correct you, but once I did, that's updated pretty much forever."

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This attention to detail meant Matt's audience received consistently accurate, valuable insights that positioned him as a trusted authority in the media space.

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2+ Year Results

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After working together for over two years, the results speak for themselves:

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Dozens of clients directly attributable to LinkedIn content
+12,500 followers in our time working together
LinkedIn became the top source for "How did you hear about us?" responses
Built a sustainable, scalable content engine requiring minimal founder time

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As Matt summarized: "Instead of me doing it for hours every week, I'm spending 15 to 30 minutes on it every week. So it's a huge time saving."

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‍The Inbound Advantage

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Perhaps most importantly, this content strategy enabled Growletter to build a 100% inbound client acquisition model. Matt explained: "The entire way we get clients is through inbound... we don't do any cold outreach... that's worked for us and it's a great way to attract clients that are ready to buy."

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This approach not only generated more leads but attracted higher-quality prospects who were already familiar with Matt's expertise and approach.

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"The experience was great. I think you do a better job than anybody I've seen by far at capturing voice and understanding context. Really good at addressing the challenge of voice capture and doing it the right way."

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If you want Hat Tip to build the same systematic approach to founder-led content for your business, book a free call here.

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