ProfitLabs is an agency focused exclusively on helping other agencies scale and optimize their operations. Their Founder, Eli Rubel, also runs MatterMade and previously founded NBD, giving him deep expertise across multiple agency verticals.

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After years of inconsistent content efforts, Eli wanted to build a systematic approach to founder-led content that could drive measurable pipeline. Here's how Hat Tip helped him launch ProfitLabs with immediate results.

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Hat Tip's Results

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• 14 qualified sales calls in first 24 hours of launch
• 80% of ongoing pipeline attributed to LinkedIn content
• 1,476,022 LinkedIn impressions in the last 365 days
• +4,805 followers focused on agency ICP
• 100% attributable pipeline from content efforts

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When Eli Needed A Content System

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Eli came to Hat Tip after years of frustrated attempts at consistent content creation. As he explained: "Founder brand style content has always been this thing that I've known I should be doing but never found a system that really worked for me."

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Despite recognizing the importance of founder-led content, Eli struggled with execution. He described a cycle of inconsistency: "I would be really great, and I would write for two weeks straight every single day... and then I wouldn't post for three months."

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Most importantly, Eli hadn't seen measurable results from his sporadic efforts: "I hadn't seen any signal that it was important, truly" when it came to actual pipeline generation.

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Building A System That Actually Works

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We focused on creating a system that would work with Eli's schedule and energy levels. The key was removing the friction points that had derailed his previous attempts.

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Our bi-weekly content interviews allowed Eli to batch his content creation efforts instead of struggling with daily writing. We transcribed these conversations and turned his thoughts into polished LinkedIn posts that maintained his authentic voice.

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The workflow eliminated the pressure of daily content creation that had previously overwhelmed him.

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Capturing Eli's Authentic Voice

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Voice authenticity was crucial for Eli, especially as someone with strong opinions about agency operations. Eli reflected on our approach: "I love that it's still my tone of voice. I don't feel like I read these posts and go 'oh that's not me.' I feel like you've done a really great job... of capturing my tone of voice and writing in a way that feels authentic."

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This authentic voice became especially important as we helped Eli transition his content focus from general entrepreneurship to agency-specific thought leadership, positioning him as the go-to expert for agency owners.

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Strategic Content Pivot

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As Eli decided to focus exclusively on the agency market with Profit Labs, we shifted the entire content strategy to agency-specific thought leadership. This meant six months of strategic market education before the official launch - positioning Eli as an authority in the agency space despite having no existing network there.

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Launch Day Results

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The strategy paid off dramatically when ProfitL abs officially launched. Eli described the immediate impact: "On the first day, in the first 24 hours certainly, we brought in like 14 qualified sales calls and 100% of them came in through my LinkedIn following."

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The attribution was crystal clear: "100% of those LinkedIn followers were from our efforts together because I didn't have any network in the agency world prior to us starting to work on that... I can confidently attribute 100% of that to our efforts together."

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Ongoing Pipeline Results

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The launch success was sustained, more than just a one-time spike. Eli's content engine continues to drive consistent pipeline: "Since then I would say somewhere around 80% of our pipeline still comes from LinkedIn."

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Eli tracks this attribution systematically through his meeting scheduling process, allowing him to confidently attribute the vast majority of his pipeline directly to the founder-led content strategy.

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"Yeah, I think especially if you're the type of founder who just doesn't want to hassle with it and wants a well-run program with good people running it... I would 100% recommend. I've actually introduced you to probably eight plus founders over the years."

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If you want Hat Tip to build the same systematic, results-driven approach to founder-led content for your business, book a free call here.